Hugh Hefner Essay Example | Topics and Well Written Essays - 2500 words

Hugh Hefner - Essay Example Launched in 1953, the magazine's objective was centered on explicit sexuality. Playboy Enterprises (2000) Hefner has been known as the vanguard power behind this prolific company. However it is also evident that his lifestyle has been marred by marital scandals, which have resulted into various separations that have led to impeccable divorces. His innovative strategies have witnessed an incredible achievement of the Play boy Magazine and their fabulous life at large. Hefner is perhaps the first magazine to become rise and led a celebrity lifestyle. He was once arrested in Chicago in 1963, Illinois for being in possession of indecent photos of one of the movie actress Jayne Mansfield. By 1971 he developed a famous Playboy castle in Los Angeles. He also served in the U.S Army in WW11 after graduating Steinmetz. Peter Gregory (2005). Heffner was coupled with the indecisions for identifying the brand name; he was torn between Stag Party and Play boy. But through a collective reflected that hinged on the fabulous lifestyle and the exorbitant celebrity kind of a culture, Play boy had to outrun every suggestive brand name. Hefner's vision was centered on elevating the Play boy magazine to enjoy and champion the popular rule as the people's favorite series in America and even on global dimensions. Most of his competitors include esquire a magazine company that he worked with before, Merrion D.S (1997). Hefner is trying to create his Company had to contemplate about the trademark symbol, at first he thought a smoking jacket would do, but unfortunately he received an objection from the Stag Magazine lawyer that warned his against infringement. Playboy Enterprises (2000) while relaxing with his wife and colleagues, his wife suggested the Playboy thing; the rabbit drawing was likewise introduced on the second cover of th e page that reflected the beauty and glory of chic eyes if not a bikini knot. Jennifer White (2003) Although Hefner's wife at first thought that this Playboy acronym wouldn't hit the markets, the incorporation of the Rabbit symbol and the name blended to become a world famous. But owing to the financial constraints during his first experiences with the company, Hefner had to look out for a state of the deceptive art to promote his magazine. But since the 3-D and comic books were so myriad and popular at the same time, Hefner did a nude pictorial in a 3-D, inscribing those little glasses in every issue although expensive it was, at that time. I discovered that the Marilyn Monroe calendar-which everyone had heard about but nobody had seen-was owned by the John Baumgarth Calendar Co. out on the West Side of Chicago, very close to where I had grown up. But he thought of Marilyn Monroe, a Hollywood celebrity, and immediate conceived the potential of Monroe's nude photograph on his first issue. Playboy Enterprises (2000) Marilyn Monroe was the centerfold in the first issue of his playboy Magazine n December 1953. This issue featured as the only one to name its playmate 'Sweetheart of the Month'. In 1965 issue, playboy Magazine featured the first African-American centerfold. Peter Gregory (2005). Genesis to Opulence Playboy's sensational hit on the market was evident that time Hefner imported a nude photograph of actress Marilyn Monroe that he purchased. Since at this time Monroe was a star with the Hollywood moviemakers, so Hefner employed strategy of using his photography to

MacDonaldisaation Thesis (Education paper) analysis of journal article Essay

MacDonaldisaation Thesis (Education paper) analysis of journal article by Dale (1994) UK EDUCATION SYSTEM KNOWLEDGE REQUIRED - Essay Example The 'Mac' chain of restaurants is famous for standardising everything related to the production or selling of their goods. Dale (1994) also argues how Ritzer has started a crusade against the 'fast-food' giant 'Mac' and how they have ensured the disintegration of the family. He quotes Ritzer in saying that the habitual use of 'McDonaldized' systems is destructive to our physical and physiological well-being as well as to the society as a whole. We have to agree to the fact that we are in a world where brand names become common names. If we were to ask what is common between 'Zipper', 'Xerox', 'Kerosene', then the answer is they are all 'Trade names' that has become common names. In the same vein, the processes adopted by 'McDonaldization' have come to stay with us as 'McDonaldization'. In fact, 'McDonaldization' is much older than we thought (see McDonaldization 2008). In fact it is much older than the principles adopted by Ray Croc, founder of McDonalds (for more information see McDonaldization 2008). If that was the case, then why talk of only 'McDonaldization' It is possible that everybody could afford a 'Big Mac', but not a Ford automobile! The logic of operating 'Mac' although looks very simple and organised and certain things have to be borne in mind. First, 'Mac' makes a limited set of dishes that are similar in taste, packaging and quality; secondly people like it and hence its popularity and finally the volume of 'Mac' food eaten by people is a very small compared to their normal food. In this age of globalisation and free trade it is inevitable that all products cannot be handmade and delivered specially. Mass production is inevitable; also because the consumption, sometimes, far exceeds the production. The only way to ensure that any product lives up to the manufactures reputation is that they are trouble free. To make it trouble free, certain manufacturing norms have to be introduced that are uniform and streamlined. The flipside to this argument is that 'Mac' generates trash because of 'McDonaldization' procuring food that has ethical issues. So it is under these 'parameters' we are forced to live and act, whe ther we like it or not. Ritzer opines that there are four reasons behind 'McDonaldization' namely efficiency, calculability, predictability and control. For details on this please refer to 'McDonaldization, (2008). Here again the flipside of the argument is that we have to take into consideration the following: 1) irrationality; 2) deskilling and 3) consumer workers (for more information see McDonaldization 2008) Dale, 'McDonaldization' and education 'Commoditization' of education is the byword in today's academic circles (Dale 1998; Daniel 2002). Dale (1998) argues about 'McDonaldization' of higher education in today's scenario. In today's education system, other than the traditional way of teaching, a lot of institutions are offering franchising options. This is akin to 'McDonaldization', but in the educational system. Daniel (2002) calls it the 'commoditization' of education. The advantages in this method are large. It brings education to all by implementing a uniform curriculum for everybody and it is gaining popularity in most of the Open Universities of the world and is also gaining acceptance in most of the developing countries. In this